I have come across a book that is a true gap filler in the industry:
A beginner’s guide to creating inclusive social media content, by Alexa Heinrich
Why am I writing about this on a travel blog? Because it is a must read, or must use for people who use social media in the travel industry. For that matter, for anybody who uses social media in general, regardless of whether a casual Facebook user, or a marketing specialist.
Over the years, the author, Alexa Heinrich has emerged to be the absolute authority in social media accessibility in the industry. I had the honor of hosting her at one of my meetups. She not only creates great content, but often challenges industry practices.
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